As a healthcare marketing or PR professional, you know it can be a challenge to find a writer who communicates effectively with your various audiences, including consumers, physicians, donors, lawmakers and regulators.
For you to feel confident enough to hand off a writing project, you need someone with a proven track record and depth of experience in health and medicine. Whoís up to speed on the business issues facing healthcare as well as advances in diagnosis, treatment and technology. Whose marketing savvy and creativity improve the focus, clarity and impact of your materials.
In other words, you need a specialist. Like me.
ďFinally, a healthcare writer who gets it.Ē
I hear that a lot from clients, and I believe it expresses the unique value I bring to your marketing communications projects.
In more than 20 years of writing about healthcare, Iíve covered a wide range of topics for and about medical providers, products and services. From infertility to maternal fetal medicine to end-of-life care. From neurosurgery to cosmetic surgery. From medical devices to imaging technology to hospital information systems. From capitation to clinical outcome measures.
Iím proud that my work has won awards from such organizations as the Publicity Club of New England, the Advertising Federation of America and the New England Society for Healthcare Communications. But more important, my work produces results for you:
Your marketing materials will connect with your target audiences. I translate medical jargon into clear, compelling copy that grabs people's attention and addresses what's important to them.
Your job will be easier with on-time, on-message drafts that speed up the review process. Because I understand healthcare, I can hit the ground writing and deliver a first draft thatís on the mark. And Iím deadline-obsessed.
Physicians and administrators will talk to me. I can speak their language, so they donít have to spend valuable time explaining what they mean.
Your communications will be more effective. With a background in healthcare marketing and strategic planning, I offer valuable insight that can help improve your projectís message, focus and impact.
When you want your healthcare communications to produce great outcomes, please get in touch. From a single brochure, feature article or annual report to a quarterly newsletter, service line ad campaign or comprehensive website content, Iíll get the job done right, the first time.
After all, Iím a specialist.
Roxanne is a dream to work with on medical/health articles for a variety of publications. Her draft work is typically "final" and she has a great tone that offers wonderful readability for a variety of audiences. I can always count on Roxanne to come through on any assignment. She is flexible and so responsive, particularly when I give her a call at the last minute to help me with a project. I highly recommend Roxanne and look forward to continuing our collaboration.
Director of Communications
UMass Memorial Health Care, Worcester, MA
I can always count on Roxanne to deliver high-quality writing on time. Her writing shows a deep understanding of the health care field and her audience, no matter what audience I ask her to write for -- employees, donors or the community. She is also the consummate professional, able to interview leadership, physicians and clinicians with tact and insight.
Publications & Special Projects Editor
Southcoast Health System, New Bedford, MA
As the head of a healthcare marketing firm, I regularly rely on Roxanne's expertise and talent to take our clients' marketing tools to a new level. Her ability to write in a meaningful fashion makes even the most complicated medical issues become understandable. Additionally, she not only helps my clients differentiate themselves in a competitive marketplace, but she makes my firm look great -- and for that I am eternally grateful.
Kaplan Communications Group, Orange, CA